Can I Go Into Your Garbage Can?

 

If I came to your door asking you to let me go into your garbage can to take out the recyclable cans and bottles, would you let me?

 

I would hope that 99% of you would say, "Yes, of course!"  Because you will by then have already thrown away the bottle or the can and haven't given it another thought. Those cans and bottles at that point have no value to you. They're garbage. But that doesn't mean that they don't have value to some one.

 

On those mornings when the scavenger department truck comes to our homes, we can here their hydraulic lifters as they dump those empty cans and bottles into their giant bins. The truck then shifts into gear and moves on down the street.

 

This is precisely what happens when you use the Internet.  Every click and move from one page to another; from one site to another is like discarding an empty can or bottle.  Because while you were on that page or on that site you consumed the content of that page or that site to your satisfaction (like drinking the contents of a can or a bottle) and then you moved on to OPEN the next page or the next site (i.e., can or bottle) Whenever you move from one page or site to another you are DISCARDING the previous page or site.  And you don't give it as much thought as you do to that empty Can or empty Bottle.  Because at least the can or bottle has to be disposed of in a bin of some type but you don't even have to think about discarding a page or a site on the web.  It's all done for you "free of charge."

 

The past page or site during your session on line, at that point, has less value for you than an empty can or an empty bottle. But that doesn't mean that they don't have any value to some one.

 

During your sessions, every one of them, Google, MSN, Yahoo, AOL and others are like the scavenger companies that earn from EVERY CLICK of your mouse. Google, MSN, Yahoo, AOL (The Portals) pick up the clicks from your every session online and SELL (RECYCLE) them to advertisers.  You see, those advertisements that appear on every page has paid The Portal owner for the opportunity to make that IMPRESSION on your mind.  Even as you read this email or web page look around your page right now, you see ADVERTISING.

 

Even though you may have a free email account your visit to this page was sold to those advertisers.  You don't feel "the cost" of your email but Google for example feels the profit from you visits.  Of 6.2 billion dollars in revenue in 2006 (way higher now 5 billion in the Q1 2009) 6 billion was advertising revenue.  The same billion dollar figures apply to You Tube, My Space, Face book, Twitter and so many others.

 

They do this far more quietly than those trucks with the hydraulic lifters that dump those empty cans and bottles into their giant bins and move on down the street. As it is in so many cases we are usually asleep when they pick up the garbage.  And we are usually asleep (unaware) regarding how money is made by this process and regarding how much money is actually being made by these portal and how easy they're doing it.  We are just happily providing them The Traffic (your and my presence online, You Tube, My Space, Face book, Twitter, Google searches and so many others) they need to continue to make money.  Traffic that they continue to sell to advertisers at higher and higher rates without giving you or me so much as a penny.  I mean, at least you could get a few pennies from recycling your own empty bottles and cans. But unless someone makes that possible you can't make a penny from your traffic even while they continue to make billions from your traffic.

 

You can change all that if you want to.  Just get your own Portal

 

All a Portal is is a Door to enter the Internet.  They all lead to the same locations "Wherever you want to go on the Internet."  The functionality of all portals is exactly the same because it's all "The Internet".

 

 

It's nothing new.  It's just like the free Radio and Television programs we watch every day and night.  The only thing we pay for is the Television and the Radio (as we do for the computers we use to go online).  Likewise Google searches, Wikipedia, You Tube, My Space, Gmail, Hotmail, Face book, Twitter etc. are all "Free" to the consumer.  During the radio and television programs there are "The Ads". During our online sessions there are ADS ON EVERY PAGE.

 

This is referred to as a "two-sided economy" - ONE SIDE refers to the relationship between the broadcasting company or the Portal (e.g., Google) and the consumer and the OTHER SIDE refers to the relationship between the advertisers (who wanst to sell to the consumer) and the broadcasting company or the Portal. During every Internet session there are ads on every page paid for by the advertiser to the portal owner.

 

THE BIG DIFFERENCE IS THAT IJANGO IS "TRYING TO RUN WITH THESE BIG DOGS" AND IS USING THE MLM STRATEGY TO BRING TRAFFIC TO ITS PORTAL.  ALL THE TRAFFIC ON THE INTERNET IS FREE.  THE BIG DIFFERENCE IS THAT IJANGO (Steve Smith)[1] HAS CREATED A COMPENSATION PLAN TO PAY YOU TO HELP IJANGO GET SOME OF IT.  GOOGLE, AOL, MSN, YAHOO and others, on the other hand, say to the consumer, "We don't need to pay anybody anything, you're going to come anyway. You're already in the habit of using our portal".  SO THE IJANGO FOLKS "WANT IN" TO THIS EASY BUT LUCRATIVE GAME AND THEY'RE WILLING TO PAY YOU FOR IT.

 

It is like someone paying you for picking up empty cans and bottles and recycling your own.  While the image we have o some one who does that for a living is usually "undignified" but that's where the analogy ends.  You can't make millions from recycling bottles and cans unless you are the Scavenger Department but you can make millions by collecting that THROW AWAY TRAFFIC that "leaves money on the table" whenever we begin and end our online sessions.  Somebody's making money just because you're using the Internet.  WHY SHOULDN'T IT BE YOU?

 

Another example is the Census Bureau.  Every 10 years the Census Bureau needs to count everyone in The United States and they don't pay everyone who accepts to be counted.  So there is "no incentive" for the one being counted to cooperate or send their census information in to the Census Bureau.  Never the less, the Census Bureau wants and needs that information.  So the Census Bureau hires a staff of people to go out and get the information door to door. 

 

Similarly, Ijango needs traffic coming through its portal from present and future Internet traffic. Since, currently, Ijango doesn't pay non-affiliated users of the portal, there is "no direct incentive" for "customers using other portals" to switch to the Ijango portal.  Never the less, Ijango wants and needs the traffic/customers.  So Ijango is putting people into the business of putting people into the business of Internet traffic recycling and it is less than the cost of "throwing away a can or a bottle."

 

So if I put a 2 more bins next to the garbage can at your house.  There would be 3 bins One for the big boys who currently pick up your empty cans and bottles.  A Second One that has your name on it and every time you put an empty can or bottle in it it immediately converts to cash for you. A Third One with my name on it that every time you put an empty can or bottle into it it converts into cash for me.

 

There is only one act for you.  Just as you did before take the empty can or bottle out to the bins and in one movement throw them into a bin.  Only now with IJANGO you have a choice - either (1) keep throwing it into the Big Boys Bin so they can keep making billions off of you without you getting a penny out of it OR (2) put it in your own bin and have it instantly convert to cash for you OR (3) you can put it in my bin and let it convert to cash for me.  Which one seems to be the best option?  Because as long as you use the Internet you're choosing one of these 3 options.  No matter what.  I prefer option #2.  Don't you?

 

If not then, "If I came to your door asking you to let me go into your garbage can to take out the recyclable cans and bottles, would you let me?"  KNOCK! KNOCK!